Course Overview
Customer-centric organisations seek timely and in-depth insights by gathering data from their consumers’ browsing history, market research on social media, online shopping behaviour and feedback submissions. Big Data is a powerful tool that can be used for social media analysis by marketers to drive their digital campaigns. This course will introduce learners to Natural Language Processing (NLP) and Big Data Analytics.
Course Topics
Course Outcomes
- Understand NLP libraries in python, sentiment analysis and topic modeling
- Learn about API, Keys and Tokens
- Understand Big Data, Hadoop and the advantages of using Spark tools
