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Home » Courses - Core Engineering & IT » Applied business analytics

Applied business analytics

This course aims at helping learners to apply various business analytics tools and techniques to domains such as marketing, supply chain management, HR management and finance.

Course Overview

Applied business analytics enables businesses to analyse large datasets and derive relevant information to solve persisting problems. Business analytics skills are in demand by employers across advancing technology- and customer-centric organizations that want to increase efficiency, revenue and productivity. In this course, learners will understand how to study data and empower business leaders to use this data to drive better decision making.

Course Topics

Course Outcomes

Understand marketing analytics and its real-time applications
Learn about HR analytics

Understand supply chain analytics and finance analytics